On October 16th Hampshire and Isle of Wight will launch Small Change, Big Difference; a regular giving campaign designed to provide a steady income to help secure the long-term future of the Charity. Supporters are asked to make a monthly donation of £8, equating to 26p a day, or just over 1p an hour.
‘Your small change will make a big difference to the future of your Air Ambulance. A regular donation of £8 a month, or 1p an hour, will give us an income we can rely on for a stable future.’ commented HIOWAA Head of Income Generation Rachel Leaman.
It currently costs in excess of £9,000 a day to keep the Air Ambulance flying and saving lives. As HIOWAA looks forward to a second decade of operations, and the Charity continues to evolve pre-hospital care to meet patient demand, daily operating costs will increase. The Charity must therefore continuously look at new and innovative ways to raise the money necessary to secure the long-term future of the Air Ambulance.