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Tesco Launches January Health Push WIth Helpful Little Swaps For Kids

  • Written by Editor

As part of a wider approach to help colleagues and customers on health, Tesco has today stepped up plans to help make healthier choices a little easier for shoppers by backing the first Public Health England Change4Life campaign to promote healthier snacking for children.

Building on the success of Tesco’s 2017 ‘Little Helps to Healthier Living’ campaign which saw the biggest monthly increase in the healthiness of their customers’ baskets, the new initiative will help parents, shopping in-store and online, choose affordable healthier snacks that are 100 calories or less.

The campaign, which runs for the month of January, will appear in all Tesco stores and online at Tesco.com. It includes in-store point of sale promotional materials of healthier kids’ snacks featuring Change4Life branding. The snacks – which include Pink Lady Apple Snack Packs, Goodness Strawberry Cereal bars and Tesco Pineapple Pieces in Juice 120g – will be available at everyday low prices.

Online, Tesco will use innovative technology in partnership with SpoonGuru to allow customers to quickly and simply find 130 healthier snacks containing 100 calories or less.

Support for the Change4Life healthier snacking campaign is part of Tesco’s integrated approach to help colleagues and customers at a time of the year when healthier eating is front of mind. Other key initiatives include:

Helpful ‘little swaps’ – at the front of all large stores a helpful basket comparison will highlight ten ‘little swaps’ that are lower in sat fat, salt and sugar. Taken together the ten little swaps will be 18% lower in price than the less healthy alternative basket. Additionally, 60 healthier alternatives will be highlighted under a ‘Helpful Little Swaps’ banner in-store and online.

Weekly Little Helps – each week in January Tesco will offer lower prices on fresh fruit and vegetables in store and online, including apples, avocados and salad tomatoes.

Food Love Stories advertising – Tesco will promote the recipe for ‘Nana’s Magic Soup’, offering 2 of your 5 a day per portion, on TV and offer 25% off all ingredients – alongside other Food Love Stories spanning all meal occasions, offering inspiration on healthier cooking.

Free Fruit for Kids – increased communication of Tesco’s pioneering Free Fruit for Kids scheme in stores which has seen kids enjoy over 32 million pieces of fruit since launch in 2017. Matt Davies CEO for UK and ROI said:

“We know that our customers want us to help them eat more healthily and it can be particularly difficult to encourage children to eat healthy snacks. By promoting a wide range of snacks, aligned with Public Health England’s campaign, we hope to make it easier for families to make a healthier start to the year. This is part of a wider programme to help our colleagues and customers stay healthy.”

Duncan Selbie, Chief Executive of Public Health England, said:

“Half of the sugar children eat and drink is coming from unhealthy snacks and sugary drinks. The Change4Life campaign is our way of giving parents a helping hand to make healthier choices for their children. We highly value Tesco’s support for Change4Life and its wider efforts to make it simpler to eat healthily.”